proof
The work, as built.
In architecture, a record drawing shows what actually got built — not what was promised at the pitch. The same standard applies here: what I did, for whom, and what happened.
rec–01 · lululemon
Twelve years, three continents, one operating idea: community isn't a marketing channel, it's how the business grows. I built Asia from zero during the run from $452M to $6.3B.
“Without her leadership the $1.5B lululemon business in Asia would not have been possible.” — ken lee, gm, lululemon apac
rec–02 · yardbird
Three years compounding tools into performance and an annual upgrade to the system.
rec–03 · planning alternatives
Fractional growth leadership for a wealth advisory firm: repositioning the brand around stewardship, opening a new client segment, and pointing the culture deliberately at community — because in a business built on trust, community is the growth engine.
rec–04 · super7
Two days with the senior team that produced a decision-making and accountability system the whole company now runs. The CEO co-authored the grammar. That's why it stuck.
rec–05 · hysterical
Co-founded a community to get people talking honestly about menopause: thirty expert talk shows, a retreat, and more than 24,000 podcast downloads — built with two friends and no budget. The method, proved from a standing start.